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Global Advertisers execute SBI's Bond issue awareness drive

It's a brand conscious world today. Advertising provides a huge impact in the brand marketing activities. Various channels of advertising are hammering brand information to customers through hi-end and customized advertising mediums. No wonder, Outdoor Advertising initiatives are expanded to new-age avenues such as Airport Media.

Global Advertisers has given Mumbai's widest hoarding of 600'x8' at Mumbai Airport, Along with hoardings at Marine Lines, Prabhadevi, Thane, Goregoan, Malad and Jogeshwari. The campaign kicked off with 18 hoardings for 10 days in the city to cover the target group of SBI-Bond investor. As the Airport Media grabs the maximum elite class investor.

Brand promotion at airport areas is one of the in demand avenues of OOH Advertising in India. Sanjeev Gupta, MD, Global Advertisers says "I believe that Airport Advertising is considered posh as well as superior mode of providing brand message to the target groups. We have used the traditional media of Hoarding to capture the investor at right place. Our airport hoarding is huge in size and visibility , It has been remarkably noticed by everyone."

The nation's largest Lender State Bank today target to raise Rs 2,000 crore from the market through this bond issue.

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