Go3 strengthens its leadership position in the Baltics

Go3, the leading OTT service in the Baltics – has reached 500 thousand paying subscribers, representing 20% household penetration in the region. This milestone was achieved in less than 4 years since launch in Dec 2019, making Go3 the leading streaming service in Lithuania, Latvia and Estonia. 

The major drivers of Go3 success in the Baltic market are unique local original programming, premium sports, strategic partnerships with leading international content providers, wide distribution with telecom operators, cutting-edge technology and efficient communication through TV3 Group’s owned traditional and digital media outlets. 

TV3 Group CEO, Christian Anting, commented: “This is an important milestone on our digital transformation journey. 20% of households across Lithuania, Latvia and Estonia subscribe already today to our steaming service Go3. It encourages us to continue to develop our unique content offering and technology platform to become the main source of television services for households across the Baltic region.”

Over the last 12 months, Go3 has recorded the highest weekly and monthly viewing figures in its history while breaking viewership records almost every month. On average, customers watch Go3 for more than 3.5 hours per day.

Jan Wykrytowicz, CEO of Go3 television, says: “Achieving 500k subscribers wouldn’t be possible without our passionate and talented team, amazing content, distribution partnerships and world-class technology guaranteeing a seamless user experience. In reaching 20% of Baltic household penetration, our content strategy has played a pivotal role. Customers value the quality and local relevance of the Go3 programming. Since launch we have produced more than 200 originals. In combination with our international content partnerships with the major studios and premium sports offering, Go3 provides the richest selection of programming to viewers in the region.”