Godrej Appliances humours you with new TVC
The home appliance giant, Godrej Appliances, has launched a new TV commercial featuring its huge range of frost free refrigerators. Conceptualized by Creativeland Asia, around the theme of ‘#TheOneForYou’, the TV commercial showcases the wide range offered by the brand, bringing alive how different people with different needs are able to find their best fit, with an element of humour.
The commercial is set up in a construct of a Godrej Appliances showroom lined up with the huge range of Godrej frost free Refrigerators. The campaign shows a young, sophisticated woman who walks into the Godrej Showroom. As she enters the refrigerators section, she witnesses something that takes her by surprise. She spots people lovingly hugging different Godrej refrigerators. She keeps walking down the aisle witnessing this display of affection with disbelief. The moment of shock is followed by awe when something magical happens. She spots a stunning refrigerator – a Godrej NXW Aura. And instinctively, she runs and hugs the fridge breathing a ‘sigh’ of relief as she’s finally found the one refrigerator which seems to be made for her.
Highly product centric but engaging, the film establishes the brand’s effort in catering to the needs of their wide base of customers creatively.
Speaking on the campaign, Ms. Swati Rathi, Head – Marketing, Godrej Appliances, said, “When we meet our customers and visit their homes, they have a genuine affection for our brand and products. Our products tend to become an integral part of their loving homes.
And while the brief was simple – to showcase the wide range of our Frost Free Refrigerators, the TVC does much more. It brings alive that warm fuzzy feeling of finding the perfect one and plays on that familiar romantic notion of ‘love at first sight’. Only instead of being limited to a potential life partner it’s been applied to refrigerators. This is where the humour lies and we feel it will enable the film to break clutter.
The campaign will find expression in different ways across multiple touch points for better registration.”
Anu Joseph, Chief Creative Officer – Creativeland Asia, further added, “The effort was to create a charming and strikingly different film for a range of refrigerators that are charming and strikingly different. The truth is that people do spend a considerable amount of time choosing their refrigerator, and when they find what they want, there’s immense satisfaction. We wanted to dramatize that satisfaction. We wanted to humanize it.”