Godrej Capital launches digital campaign #GrowthKiUdaan to introduce Nirmaan

Godrej Capital, the financial services arm of Godrej Group, launches its new digital campaign #GrowthKiUdaan with a Digital Video Commercial (DVC) to introduce its enhanced flagship platform Godrej Capital Nirmaan (hereby, Nirmaan), a comprehensive business solution explicitly designed to provide holistic support to micro, small, and medium-sized enterprises (MSMEs) of India.

 The digital ad film has been strategically planned to deliver a unified messaging to businesses pan-India about the benefits of joining Nirmaan, a one-stop platform that helps connect MSMEs to its trusted partner network including the likes of DBS Bank India, Visa, Amazon, GeM Tech Paras, among others. Nirmaan will facilitate carefully curated offerings from 13+ partner platforms that can be availed by businesses nationwide.

 The digital ad film educates the audience about how Nirmaan is enabling MSMEs by connecting businesses with partners that have specialized offerings for the platform’s users, taking businesses across the nation towards new heights of success. The messaging of the campaign is aimed to highlight Godrej Capital Nirmaan’s initiative to empower every business in India and take them on #GrowthKiUdaan.

 Godrej Capital is utilizing digital marketing channels to engage with business-to-customers (B2C) and business-to-business-to-customers (B2B2C) i.e. distribution partners to ensure the ad film gets maximum reach.

 Nalin Jain, Chief Marketing Officer, Godrej Capital, said “I am convinced of the expanse of support a platform like Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign comes with simple and straight messaging – get onboarded on the Nirmaan flight so you can take off on #GrowthkiUdaan. Leveraging digital marketing is the conscious and optimal approach to engaging with our valued customers, considering the prevailing digital landscape. By tailoring our communication to specific target audiences, we are utilizing diverse digital channels including email, social media, web, and mobile, with the integration of BTL activations, to enhance our comprehensive digital content strategy, infuse our messaging with a personalized touch, and facilitate more direct customer connections.”

 The partnerships with esteemed industry leaders such as DBS Bank India, Visa, Amazon, and others demonstrate Godrej Capital’s determination to foster the growth of MSME owners by facilitating unparalleled opportunities with a platform like Nirmaan. Through these partnerships, Nirmaan empowers MSMEs with a wide range of value-added services and comprehensive support, bolstering them throughout their entrepreneurial journey.