Godrej Interio launches “Mega Match Madness” Campaign ahead Cricket WC

Each individual has a preferred location for watching cricket, especially when the World Cup is approaching. Godrej Interio, a business of Godrej & Boyce – the  flagship company of the Godrej has launched a digital campaign 'Mega Match Madness' aimed to provide binge watching experience to Indian cricket enthusiasts.  

The pair of 20-second films present a captivating narrative, highlighting a family's enjoyment of the World Cup season from the comfort of their furniture. In the modular sofa film, the story begins with the daughter watching the match, and her family enthusiastically joining in, inspired by their new sofa at home, despite their initial disinterest. In the bed film, it showcase a husband deeply invested in the match, finds his annoyed wife joining him on the bed. He jokingly asks if she's there to apologize, but she him, revealing she's there to watch the match because of the new bed at home. This story keeps the audience interested and makes sure they understand what the brand is saying in an enjoyable way.

The campaign video is being promoted across various digital and social media platforms such as YouTube, Cricbuzz, Inshorts, and specific TV channels. With the onset of the 'World Cup' season throughout the country, the film has been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers. The primary focus of the ad will be in Hindi.

Speaking about the campaign, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio, said, "The love for cricket runs deep in every Indian's heart. With the World Cup taking place in India, the excitement and eagerness to see our team triumph have never been higher. In our ongoing research, a significant insight has consistently emerged — consumers develop a unique connection with their furniture as time goes on. Furniture becomes an integral part of the family, sharing in special moments and memories. This sentiment is precisely what we sought to capture through the 'Mega Match Madness' films.”