Godrej Interio's launches a new TV campaign 'Everyday Made Beautiful'

Godrej Interio, India’s leading furniture solutions brand in both home and institutional segments, launched the latest TV campaign ‘Everyday Made Beautiful'. The commercials reinforce the core brand strength of innovative design and seek to give it a meaningful role.

The film conceptualised by Law & Kenneth l Saatchi & Saatchi, showcases Godrej interio’s commitment to innovation that transforms our lives.  Thoughtfully shot with couples playing protagonists of the film, the concept brings out an intimate connection that we have with our home furniture and its importance in carrying out day-to-day activities.  

As Godrej Interio always emphasizes on the combination of both comfort and aesthetics while delivering well designed, fun and functional furniture solutions andthe new spot highlights the brand’s core values aptly. In the advertisement, a couple can be seen having light hearted moments over the furniture. The film highlights the role Godrej Interio’s innovative furniture plays in creating warm, beautiful moments between people. The tagline of the campaign ‘Every Day Made Beautiful’ tries to reflect the kind of transformation the brand is striving for, to make a difference.

Commenting on the occasion, Mr. Bedraj Tripathy, Head, Integrated Marketing Godrej Interio, said, “Everyday Made Beautiful' is a campaign that strengthens our promised to brighten our consumers daily lives through design led innovative furniture. The Two commercials are based on core values, one from a societal perspective; showcasing the changing role of women and second the innovations from Godrej Interio that transforms and helps users in their daily living”.

Here is the  YouTube links of both the newly launched TV Commercials

1.      https://www.youtube.com/watch?v=8u9tTYovUyw

2.      https://www.youtube.com/watch?v=ATfUd4-4MOc