Good news for India at Internationalist Awards for Innovation in Media

Internationalist Awards for Innovation in Media announced its winners recently. India had some good news to bring back, four entries from India bagged the awards. The four entries which won the coveted award includes Lintas Media Group, OMD India, Media Direction and Godrej Hershey.

Godrej Hershey's entry bagged Silver for its work on Hershey Syrup. The campaign titled, "You can do more with milk', Hershey's media strategy was appreciated for reaching the right consumers, at the right place and for being a well-packaged innovation. The entry won in the category of "a local execution of a multinational campaign'.

Lintas Media Group bagged a Bronze for its client UTI MF Financial Advisors. The entry bagged award in the category of Local Brand or Service in a Local Market with an innovative media solution worthy of international adaptation or of world class standards. The innovation which was appreciated was the brand's collaboration with two partners -- CNBC India and ICRA, to introduce the Financial Advisor Awards.

OMD India bagged a Bronze for its work on Johnson & Johnson campaign titled "Johnson's Baby Lories (Lullabies)'. They won in the category Local Brand or Service in a Local Market with innovative media solutions worthy of international adaptation or of world class standards. The innovation was a first in Indian Music History, where "lories' or 'lullabies' in various languages were made available off the shelf.

In the category -local execution of a multinational campaign, Media Direction bagged a Bronze for Siemens campaign titled, "New Age Content Co-Creation'. The overall objective of the campaign was to establish Siemens as a thought leader across its core sectors i.e. Industry, Healthcare and Energy.