Good To Go beefs up South presence with TenderCuts & Happy Chops acquisitions

Good To Go, the expanding omnichannel meat and seafood delivery start-up, has announced its latest expansion endeavours that are set to redefine the way North and South India buys and enjoys quality meats.

In a significant move, Good To Go is set to successfully acquire TenderCuts’ brand, one of the leading players in South India and the largest in Chennai. This strategic acquisition will bring together Good To Go’s offline expertise and best practices in North India with TenderCuts’ omnichannel market presence, coupled with strong brand recall in Southern India. With this union, customers in North and South India can experience a comprehensive selection of top-notch hygienically packed fresh meats and seafood, all delivered straight to their doorstep.

“We are excited to welcome TenderCuts into the Good To Go family,” said Angad Singh, Founder & CEO of Good To Go. “This will enable us to become the leading brand in south India with a remarkable variety of fresh meats to a wider customer base, while also fostering the growth of local businesses.”

Happy Chops, a tech platform that provides an online storefront and procurement support to local butcher shops, will also be part of this acquisition. Happy Chops has empowered 300+ local stores in Chennai to date. This model will be brought to Delhi-NCR as well through this acquisition, promoting the values of inclusive growth and sustainability by empowering local businesses.

Currently, GoodToGo has 11 stores in Delhi-NCR and TenderCuts is operating 16 stores in Chennai. This acquisition will help in unlocking synergies that will make GoodToGo an Rs 300 crore annualised brand in the next 12-18 months.