Grand launch of INDIAN POWERBRANDS & CULT in London

On the 12th of December 2011 London witnessed Top Corporate Personalities, Business Tycoons, Leaders, Icons, Academicians, Media Giants, Sports and Film stars from India and UK ascend at the Marriott, Grosnover Square for the crowning of the "Indian PowerBrands ' The Global Superpower Edtion', a beautifully designed and well crafted coffee table book that features 81 of India's biggest and most successful brands/companies & for the launch of the book "CULT' authored by Prof. Arindam Chaudhuri & Prof. A Sandeep.

The evening began with a special message from the British Prime Minister David Cameron read by MP Caroline Nokes. With keynote addresses from British Indian MP Priti Patel, the event witnessed the presence of some of India's biggest business Icons and dignitaries such as Sir Robert Worcester, Saharasri Subroto Roy, Lord Bilimoria, Lord Meghnad Desai, Lord Swraj Paul, Guy Kawasaki, Canadian Politician Dr. Ruby Dhalla, British MP Priti Patel, Dr. Rami Ranger, Siddharth Mallya, Dr. Raghupati Singhania ' Vice Chairman, & MD JK Tyre & Industries Ltd., Ace F1 Racer Karun Chandhok, Anirudh Dhoot ' Director, Videocon Industries Ltd., Actor - Director Farhan Akhtar, Shreyas Joshi ' President, Park Avenue, Raman Roy - Chairman & MD, Quattro BPO Solutions, Ace Photographer Atul Kasbekar, Vandana Luthra, Gurnam Arora ' Joint MD Kohinoor Specialty Foods, Mehul Choksi ' Chairman & Managing Director, Gitanjali Group, Subas Allirajah ' Chairman Lycamobile, Milind Kangle ' CEO Lycamobile along with many others.

The high profile event witnessed the launch of the Book 'CULT: The Ultimate CEO Guide to calling the shots without getting shot' ' a Book by Prof. Arindam Chaudhuri & A. Sandeep. The Book was unveiled by the legendary Guy Kawasaki. This was followed by the unveiling of the "Indian PowerBrands by Priti Patel, Dr. Ruby Dhalla & Prof. Chaudhuri.

Earlier in the day, after a panel discussion on "India Rising' post which 35 of India's most successful Marketing & Communication professionals & Entrepreneurs were awarded for their contributions & achievements in their respective Industries.