Great Learning launches its Diwali campaign encouraging #NewBeginning
Great Learning, a part of the BYJU'S group and India’s leading edtech company for higher and professional education has launched their Diwali Campaign, #NewBeginning to underscore the significance of upskilling for building rewarding careers. Conceptualized and created by Interactive Avenues, the social media campaign encourages professionals to upskill and give their careers a 'New Beginning' on the auspicious occasion of Diwali.
The ad film emphasizes that while most of us buy new things and redecorate our homes during Diwali, it's also a good time to give our career a fresh start by investing in upskilling ourselves. Targeted at working professionals, the campaign revolves around a young couple who is excited to celebrate the festivities by going on a shopping spree but eventually realize that it's probably wiser to invest on their career first.
Speaking on this new campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said “This campaign has a very simple message - there is no better time than the festive season to think about investing in your career. This is considered to be an auspicious time to make all kinds of big-ticket purchases - appliances, cars, homes etc. However, the festival season also coincides with the mid-year appraisal season and hence, the perfect time to assess one’s career and take appropriate steps for future growth. Our campaign '#NewBeginning' aims to capture the mood of ambitious professionals looking to accelerate their career growth during these times. We want to encourage them to invest in upskilling as much as they invest in new appliances, new clothes and other material things during the Diwali season.”
The campaign is targeted towards the October appraisal cycle that many organisations follow and delivers the message of need for lifelong learning and upskilling to power ahead in one's career. The message will be further amplified through a contest on Great Learning’s Instagram, Facebook and Twitter by asking followers to share their plans of #NewBeginning this Diwali. The nomination for this Diwali contest is currently live and each winner will have a chance to win Amazon vouchers worth 6k.
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