GreenCell Mobility appoints McCann Worldgroup for multiple mandates
GreenCell Mobility has announced the appointment of McCann Worldgroup to manage the brand design & communication duties for its yet to be launched B2C brand. McCann Worldgroup will manage the business from their Mumbai office.
The company recently announced its plans for an initial roll-out of 750 premium AC e-buses across key intercity routes in Southern, Northern & Western India as part of its B2C business foray.
GreenCell Mobility has already acquired major state transport undertaking contracts for 1,150 electric buses across 30 cities in India, making it a leading B2G player in the e-mobility segment. By transforming the shared surface transport market in India, GreenCell envisions to become one-of-the-most valued eMaaS (electric mobility as a Service) platform globally.
McCann Worldgroup post coming on board in November 2021 has already initiated Immersion workshops with GreenCell leadership to articulate the core ethos and develop the brand strategy. In addition, the agency will build the brand’s strategic roadmap, manage its creative duties and launch the brand in the market.
GreenCell Mobility's MD & CEO Ashok Agarwal said: “India is at the cusp of e-Mobility revolution, and we are collaborating with all stakeholders not only to incubate the ecosystem but to redefine the future of shared mobility in our country. We are happy to partner with McCann Worldgroup on this ambitious mission and very confident of their insight-led creative thinking based on a deep understanding of customer behaviour. With this association, we are looking to build a truly admired & valued Shared e-Mobility services brand.”
Himanshu Saxena, Executive VP & Head of Integration at McCann Worldgroup, Mumbai added: “E-Mobility is already beginning to transform our lives, and GreenCell’s introduction of large-scale mass transport solutions in this space will completely redefine the idea of road travel in India. We are extremely proud to be part of this journey of building this brand from its roots and are looking forward to creating a new benchmark of brand-building in this exciting new space.”