Grey bags creative mandate for Adani Township

This account was won in a multi-agency pitch which included various Agencies of National Acclaim. This win follows immediately after the win of leading fashion brand, Killer Jeans, making this a great fortnight for Grey Mumbai.

Speaking on the win, Hari Krishnan, VP and Branch Head, Grey said, "It's a real pleasure and a privilege to be chosen by the Adani Group, one of the most dynamic, ambitious and respected corporate entities in India. This win can be attributed to our understanding of the category & the consumer and our refreshing creative approach. We demonstrated the difference that integrated marketing can do in a category like this. We look forward to this exciting partnership."

The spokesperson of from Adani Township & Real Estates said, "Grey's strategy was very sound and the ideas they presented were very refreshing well thought out. They have understood our brief very well. We look forward to making our township becoming a premier real estate destination in partnership with Grey."