GroupM Dialogue Factory bags awards at World Brand Congress

At an awards ceremony held at Taj Lands End on Friday, 14th February 2014, amongst the leading players in the marketing services industry, Dialogue Factory- the Experiential Marketing division of GroupM South Asia, proved its domination in the experiential marketing industry by winning the highest number of awards across various categories at the ‘Rural Marketing Forum 2014’. Dialogue Factory has been a frontrunner in creating innovative marketing programs with a detailed focus on areas and cultures and rural marketing has always been one of their key specializations.

Dialogue Factory won awards for the following ground-breaking campaigns:

Most Effective use of Direct Marketing – Colgate Kumbh Mela campaign
Most Effective use of Direct Marketing – Safe Water Network
Social Development Campaign of the year – Google
Social Development Campaign of the year – Safe Water Network
Agriculture initiative of the year – GroupM Dialogue Factory

The winning campaigns have not only been appreciated by the jury but have also transformed the essence of experiential marketing and consumer perception tremendously, setting a new benchmark across the nation.

Dalveer Singh, Head Experiential Marketing, Asia Pacific, Dialogue Factory was also felicitated as one of the ‘25 Most Talented Rural Marketing Professionals of India’ for his exceptional contribution to the rural experiential marketing industry. Speaking on his experience of receiving these awards on behalf of the entire Dialogue Factory Team, he says “Our sole aim has always been to create campaigns that breakthrough the archetypal model of marketing through unique execution. It is an honor to be acknowledged for our work on such a distinguished platform and we couldn’t be happier.”

GroupM Dialogue Factory has always ensured that their clients stay at the forefront of their industries through sustainable, scalable and sensible experiential marketing initiatives that are both efficient and effective. Dialogue Factory is GroupM’s solution to providing mass consumer contact programs with a difference. Armed with an intellectual pool that stretches across all of GroupM’s agencies, what sets Dialogue Factory apart is their ability to convert engagement to excitement and from communication to propagation spread across both rural and urban geographies.


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