Gulf oil hires Mudra Connext

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has added the media mandate of Gulf Oil. The account will be handled out of Mumbai office.

On handing the media duties to Mudra Connext, Mr. Alok Mahajan, General Manager ' Marketing (Lubricant division), Gulf Oil said, "We are impressed with the capabilities shown by Connext and are sure we have the right partners in them as we begin the new year. The agency's past record and performance left a positive mark with us and we are confident of Connext doing some good work on our brand."

Speaking on the account win, Manas Mishra, EVP & Country Head, Mudra Connext, said, "It's a pleasure having a prestigious brand like Gulf Oil to partner with. The company has aggressive growth plans for 2010 and we look forward to adding greater value in both the traditional and non-traditional media space. The challenges in the cluttered lubricant category will need us to think out of the box."