GullyChat: Brand mantras to engage with the new age women

The latest Socio-economic Classification System, ‘ISEC’, announced by the Market Research Society of India (MRSI) takes on a more advanced approach by including the occupation of chief earner, education of highest educated male adult as well as education of highest educated female adult. Social capital in India can be defined by the education of the female and this parameter helped improve ‘discrimination’.

This relook at consumer classification takes cognizance o the important role that women play in decision-making in households.

The new age woman is a trailblazer in several fields and has her own set of aspirations and expectations, which brands need to recognise and address. The traditional marketing methods are no longer relevant or adequate while engaging with today’s women, as she has travelled a long way, and her outlook, demands, needs have evolved with time.

Today, women are driving businesses with equal panache as she is managing her home and family. Women are making the choice to be single mothers, taking solo vacations, turning entrepreneurs, taking the top seat in boardrooms, and even becoming successful farmers, preserving traditional crafts and cultures, crafting newer narratives in the fields of filmmaking, and so much more.

Adgully’s unique and premier property - #GullyChat – is back with its latest edition, which turns the spotlight on how women are compelling brands to step out of their traditional comfort zones and think out of the box to engage with the new age, multifarious women.

Date: February 23, 204

Time: 3 pm and 4 pm