GullyChat today - Unleashing the Big Indian Festive Blitz in 2023

India is a land of many festivals throughout the year. For long, festivals have brought about a spurt in spending on myriad things – household goods, food and beverage, apparel, FMCG products, electronic products, jewellery, and much more, along with gifting frenzy.

Marketers have turned every festive occasion into a shopping opportunity, offering attractive discounts and freebies.

Traditionally, the Dussehra-Durga Puja-Diwali period was the prime festive season. However, today there is an extended period that starts around Independence Day, then moves on with Raksha Bandhan, the mega Onam festivities, leading up to Dussehra/ Durga Puja and Diwali.

In recent times, we have seen the Western occasions like Black Friday and Thanks Giving emerging as shopping opportunities, especially in the metros, ahead of Christmas and New Year.

Besides, Republic Day sales have also been a major attraction point for shoppers, along with occasions such as Valentine’s Day, Holi, Mothers Day, Fathers Day, et al.

Then there is the big Indian wedding festivities added to the mix, which see some major purchases happening, especially in the jewellery, apparel, furniture, household goods and gifting categories.

Adgully is all set with its premier property on X (formerly Twitter) – GullyChat. The latest episode of GullyChat will focus on ‘Unleashing the Big Indian Festive Blitz in 2023’. This episode of GullyChat will see the participation of a cross-section of industry experts:

Dheeraj Bansal, Co-Founder, Recode

Rachna Baruah, Founder, Madchatter Brand Solutions

Pranav Midha, Co-Founder Miduty

Himanshu Adlakha, Co-Founder, Winston

Nitin Jai Shukla, Founder, OMTV

Saurabh Gupta, Founder, Garage Group

Gaurav Aggarwal, CEO, CarLelo

Saurabh Garg, Co-Founder & CBO, NoBroker

Jay Thakkar, Actor

Join the discussions on Friday, August 25, 2023, between 3 pm and 4 pm on Adgully’s X handle - @Adgully.