Gush Beauty collaborates with Palak Tiwari

Gush Beauty launches their celeb collaboration with upcoming Bollywood star, Palak Tiwari. The launch is an exclusive lip collection that caters to a wide audience of consumers. The Super Glowdess Collection consists of the SuperStack 4-in-1 Liquid Lipstick in two variants of browns and nudes. It’s 4 universally flattering lipstick shades in one handy stack. The Lip Slick Lip Gloss is available in 2 variants.  

Centered around the theme of old Hollywood glamour and on-screen super starlets, the collection is meant to bring back the good ol’ fashioned glam looks but made accessible for the current generation of up and coming stars and Glowdesses, AKA, you!

Palak’s collection exclusively consists of one nude and one brown variant followed by 2 Lip Slick Lip Glosses. The Super Stack caters to a wide range of women of colour as it’s been created keeping in mind multiple undertones so that it works for all Indian skin tones. The 4-in-1 Liquid Lipstick named Super Stack comes in two variants of 4 shades each: 

Brown & Lovely- Four stunning  true browns with different undertones that flatter everyone. 

Nuditude- Nude neutral shades that do not wash deeper skin tones out.

Team Gush commented, “Our take with the new collaboration was to capture the essence of hollywood-esque star studded glamour and create our own accessible and super versatile version of it. Who better to represent goddess glam than Palak Tiwari herself! The perfect fit! 

Our vision to create a user-friendly, stackable lipstick that could be interchangeable with other shades was the perfect solution to all your existing lipstick woes. Our consumer would never have to worry about the clutter of lipsticks, our easy to see through packaging would also help you identify and use shades with ease. With one lip stack, the possibilities and choices are truly endless. Super Stack can be shared and loved by all your gal pals for when you all need those touch-ups on the go. You can share one with all your friends and spread the glam! Your one swipe staple is here to save the day, these are truly the only lip products you will ever need. The ones that replace all the others. 

Palak Tiwari commented, “ I have always been fascinated playing around with and wearing my mother’s makeup when I was younger. And now, I admire how transformative makeup artistry can be and how it can make magic happen, especially when I’m on sets for shoots.  But, I never really had a product that I could carry around with me on sets, if I ever needed a pick-me-up in between my hectic schedule. That’s when I knew I had to create something truly revolutionary with Gush! The SuperStack and Lip Slick are my absolute favourite products and I’m ecstatic that I made my makeup dream finally come true! 

The products are truly revolutionary, with inclusive shades that flatter a variety of skin tones without washing out deeper and complex skin tones. They’re also Stackable and interchangeable which helps you minimise the clutter to the maximum, you truly only get to carry the shades you love and genuinely need throughout your day! The lip gloss also acts as a protective lip barrier with its oil infused formula that keeps my pout so dewy and hydrated all day, I have no need for lip balms anymore! This one gloss does it all and more! I truly cannot wait for you to try on what we’ve created and call it your own! When you meet these Supers, you’ll never look back!” 

The Lip Slick is available in two of Palak’s favourite shades named after iconic actresses of their time. 

Elizabeth- A bright pop of electric pink

Elizabeth- A true chocolate brow

Audrey- The mauve nude gloss of your dreams

Both lip products are infused with skin protecting and nourishing ingredients that help condition, nourish and soften lips from within while delivering long lasting results and high pigmentation. The formulas are breathable and do not sit heavy on the lips. With ingredients like Green Tea Extract and Vitamin C, our unique Super Stack formula helps with discoloration and hyperpigmentation of the lips overtime. Lip Slick is infused with extra softening oils like avocado and jojoba to preserve that extra soft pout and keeps lips looking full and feeling plump for hours at end. 

The liquid lipstick is formulated to ensure minimal transfer for a budge-proof, smudge-proof and kiss-proof application that’s meant to do life with you all day long. The Super Stacked is priced at Rs.1050 and the Lip Gloss at Rs.750. The lip-gloss was specifically formulated with highly pigmented shades to add a wash of truly flattering-colour and sheen to the lips, think your lips but way glossier and better. 

The campaign is about achieving all the glamorous looks with your star studded Supers and unlocking the inner Glowdess in you