Hansa Events & Activation launches Raymond Deodorants with fragrance diffusing arches

Hansa Events & Activation, known for its innovation, creates unique ‘fragrance diffusing arches’ to launch the new range of Raymond Premium Deodorants. Promoters encourage people to pass under the arches and sample the deodorant. The remote-controlled diffusers are then activated and a spray of deodorant is dispensed.

Sujit Kote, GM (West, South & East), Hansa Events & Activation, said, “Usually, in this segment, sampling is done by promoters spraying the fragrance on people. We wanted to steer clear of this, bring in innovation and maximum sampling. The placement of the arches near the entrance of shopping malls enables everyone entering the mall to get a whiff of the fragrance as soon as they passed under it.”

Since the deodorants are positioned as premium, Hansa Events & Activation, created a mini golf course kiosk set up in the mall. This kiosk had a real golf kit – clubs, tee and golf balls.

The arches are being set up at malls across Bombay, Delhi and Kolkatta.