Happilo brings in a refreshing & quirky take on Raksha Bandhan
Happilo, the premium healthy snacking brand, today launched its social media campaign emphasizing the festive fervor of Raksha Bandhan - #KuchGiftBhiDeDeBhai. The campaign focuses on highlighting the mischievous bond shared between siblings and the tradition of tying rakhi to brothers and getting gifts in return.
As the day is wrapped around in festivities, most of us take over to social media to share beautiful pictures and messages for our siblings. However, the relationship between siblings is often mischievous albeit filled with affection and a protective spirit. Happilo has taken an interesting and quirky play on this mischievous bond through Bollywood. The brand has roped in popular social media influencers such as Danny Pandit, Harshita Gupta, and Aatman Desai. The influencers have created humorous content impersonating popular bollywood characters denying gifts to their sisters. The videos take a witty play on the customary practice of giving gifts to sisters, reflecting the brand’s messaging - #KuchGiftBhiDeDeBhai.
Commenting on the campaign, Vikas D Nahar, Founder, and CEO, Happilo said, “As a brand, not just are we a part of people’s everyday lives, but also their celebrations and special moments. Exchanging gifts is an important custom in Raksha Bandhan. This campaign underlines the value of this tradition and the playful bond between siblings, in an entertaining and light-hearted manner, adding a touch of Bollywood.”
The Bangalore-based start-up is having a multiplier growth in its marketing and expansion of categories through multiple partnerships with popular entities. Earlier this year, the brand partnered with Rajasthan Royals team at the IPL. Happilo is also launching a series of products in an exclusive association with Disney & Marvel. Apart from the wide range of products on offer, Happilo also has curated special box of dry fruits which is available across its online and physical retail channels to enhance the experience.
Founded in 2016, Happilo is an omnichannel healthy snack brand that provides customers an array of food products including seeds, dates, dried fruits, trail mixes, nuts, berries, etc. In less than 6 years of its operations, Happilo has created a niche for itself in a highly unorganized and cluttered sector.