‘Happy Holi’, says Magicpin in its quirky OOH Diwali campaign

In a fun and quirky twist, savings super-app and hyperlocal discovery platform Magicpin extended wishes to everyone on the occasion of Diwali with a ‘Happy Holi’ billboard across Delhi-NCR. Magicpin’s unique approach to wishing Happy Holi on Diwali reflects the brand’s dedication to making savings and celebrations an integral part of every day, transcending the traditional calendar.

Many hopped on to X (formerly Twitter) to troll the brand for its Holi campaign and highlighting that the high AQI in Delhi has resulted in people celebrating Holi instead of Diwali.

With its distinctive approach, Magicpin invites users to embrace the spontaneity of life, seeking out incredible saving deals all year round. The campaign reiterates the brand’s message that savings are not just for special occasions – they are for every day.