Haryana Steelers Announces Borosil as Principal Sponsor for Upcoming Season

The Haryana Steelers announced Borosil Ltd. as their principal sponsor for the upcoming edition of the Pro Kabaddi League which will commence on 22^nd December 2021. Building on their successful partnership over the last couple of seasons, Borosil has signed on for an additional two years with the JSW Sports-owned franchise.

Through this association, Borosil will be featured on the back of the team’s jersey. The leading consumer product brand will also provide the franchise with high-quality flasks and bottles to take care of their hydration needs. The partnership will be activated throughout the season to promote the importance of hydration in ensuring good health and well-being.

“We, at Borosil, are committed to utilising technology and innovation to provide solutions that improve lives, be it sustainability or promoting good health practices,” said Shreevar Kheruka, Managing Director, Borosil Ltd. “Over the last two years, our association with Haryana Steelers has helped deliver on this aim and hence, we are delighted to continue as Principal Sponsors of this spirited team. Both our organisations stand for similar values of integrity, respect and striving towards excellence, and we look forward to supporting them on their quest for the title.”

Meanwhile, Divyanshu Singh, the newly appointed CEO of Haryana Steelers, said, “We are delighted to announce the renewal of our partnership with Borosil Ltd. Ensuring proper hydration is essential not just for our players, but also for the well-being of every person. We are confident that Borosil’s high-quality products will help the team and those around them, to stay hydrated and fit as we prepare for the challenge ahead. We would like to thank Borosil for their continued support for our ambitious journey towards our maiden trophy.”

Established in 1962, Borosil has seen an astronomical rise, becoming one of the most globally recognised and trusted Indian brands. The company, known for the beautiful performance of its products, launched its range of flasks and bottles, Hydra, in 2019. Within a short span of time, the range has gained immense popularity and now ranks among the top three brands in the segment. Borosil has also become synonymous with sustainability and community empowerment, focussed on championing social responsibilities and giving back.

Haryana Steelers will begin their Pro Kabaddi League 2021-22 campaign against Patna Pirates on 23^rd December in Bengaluru.