Havas Media India strengthens its digital team

Havas Media India which has added a slew of wins to the kitty this 2013 has strengthened its ‘digital’ with two key senior appointments.
In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.

Sumit Kumar has been appointed General Manager, Mobext India to further establish it in India while S.V.Sunilkumar, joins as Business Head Digital-Mumbai, whose key responsibility will be to service the existing digital clientele in Mumbai as well as new business development.

Speaking on the appointments, Anita Nayyar, CEO, Havas Media Group, India & South Asia, said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players - we are glad to have them on board.”

“Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India”, added Anurag Bhatnagar, MD-Digital, Havas Media India.

“Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions - a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India”, explained Sumit Kumar, General Manager, Mobext India

S.V. Sunilkumar, Business Head Digital-Mumbai commented, “As a digital enthusiast, it is 

always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

Sumit Kumar, having over 8 years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients worked with include – Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip , Hungama, Nazara, Opera and Times Group.

Sunilkumar with 18 years media experience was prior to Havas with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge (the global cloud based digital marketing platform). Also digital media head at DDB Mudra he has serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.