Have you sung the Visa "anthem' yet? Go Fan, go¦

NYou love football with your head, body and skin? You love the distance, up close or going away?...C - No, this isn't part of some soccer movie dialogues, but lines taken from Visa Go Fan ad that simply leaves soccer fans bewildered at the plethora of emotions associated with the footy game, every time they view it. Guaranteed, you will not even notice the subtle mention of the Visa card in midst of the avalanche of human emotions. Therefore, Go Fans ” go, bare your naked passion for your favourite ballgame on the 2010 FIFA World Cup„¢ soccer field ” Go share with soccer fans across the globe your love for the game. You have the power of Visa cards to aid you!

Based on such a driving passion, Visa Inc. announced that it will extend its first-ever global FIFA-themed 360 degree marketing global campaign riding on all media vehicles including television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts.

The Go Fans ad was developed to connect with football fans globally and was originally debuted in Latin America in 2009 by FIFA partner and the preferred card of the 2010 FIFA World Cup„¢, Visa Inc. With the ad, Visa also hopes to reinforce people's faith in the card's services and that it will enhance the thrill of peoples' soccer experience by participating in the game's global celebration. Visa aims to drive more people into to using the card as well as promote its association with the World Cup South Africa„¢. More than 200 clients in 78 global markets are activating Visa FIFA-themed marketing programs.

The customized Go Fan ads campaign will appear in 30 markets around the world in an attempt to fortify the campaign's significance in those countries. Besides the Go Fans tagline, the names of these countries, where the ad will travel, will be added as a suffix to the operative "Go' word. Visa has created the "Go 2010 Football Experience" to give soccer fans the unique never'before experience which include a pre-match Stadium Tour, viewing the team warm-up by the pitch, and a half-time pitch-side tour. More than 500 "Go 2010 Football Experiences" have been offered to Visa cardholders worldwide, besides providing Visa cardholders the chance to win tickets to the 2010 FIFA World Cup South Africa„¢ every time they use their Visa cards.

The unique concept of Go Fans campaign is dipped in the colours of love for the game, the emotional attachment of the fans to the game, how fans are divided by their passion for their favorite teams but united in a shared love of football. Smeared in symbolic colours of the flags from the 32 qualifying countries, the ad campaign depicts every country's fans in their true colour and spirit.

Antonio Lucio, Chief Marketing Officer of Visa Inc. said that the integrated marketing campaign will try to enhance its own biz alongside that of their clients, while its paramount interest will be to reveal football fans' inspirational passion for the game. The campaign underpin the ways that Visa enables fans to express their true colors in support of their teams by offering an easier way to pay, their Visa card.