Havells celebrates Valentine’s Day with its unique #TheSafeLook Campaign

Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) today announced its latest Valentine’s Day campaign urging customers to create the perfect style with safe and stress-free grooming experience. The campaign titled #TheSafeLook, set to continue till 14th February 2021 is live on Havells’ official Facebook, Instagram, and Twitter pages.

The digital campaign aims to educate on various aspects of self-grooming amid the ‘New Normal’ with various styling themes for both male and female audiences. Kickstarting with a series of styling tips and videos on various social channels, the campaign culminates into #TheSafeLook Contest. #TheSafeLook contest invites participants to share picture of their own rendition of #TheSafeLook for this Valentine’s Day. Winners will get a chance to win Havells gift vouchers worth INR 2,000* from Havells India. Started on 7^th February, #TheSafeLook campaign has already received massive traction on the brand’s social media channels with a total 1.30 million impression till today (12^th February).

Commenting on the initiative, Mr. Amit Tiwari, Vice President- Marketing, Havells India said, “We are pleased to announce #TheSafeLook campaign at a time when people are now slowly stepping out of their homes to meet people. Through the campaign, we are going to help our customers with some of the tried and tested looks which can be easily achieved by the strong product portfolio from the house of Havells. We live in a world today where hygiene and safety are paramount. Themed around being safe while styling, the campaign urges customers to take charge of their looks and create their Safe Look with complete perfection on this Valentine’s Day.

To create more excitement for our fans on this special occasion, we have also launched #TheSafeLook contest to offer participants a chance to win gift vouchers from Havells India." 

The winner for the contest will be announced in the last week of February 2021 on Havells social media platforms.