HDFC Mutual Fund Launches 'Barni Se Azadi' campaign

Barni has been a quintessential feature of Indian homes for generations. Originally a vessel for pickles and essential rations, has also served as a container where family savings go for safekeeping. A norm from a time before modern finance.

With "Barni Se Azadi," HDFC Mutual Fund embarked on a meaningful mission to educate and empower the nurturing forces behind every home. Our endeavor was to introduce and educate them of a modern-day ‘Barni’ called Mutual Fund, where women can save money and also have it grow with time.

Advancing into its third year, we present #NukadNatak. A captivating street play where children take the stage to educate the audience about this modern-day instrument, a harmonious blend of education and entertainment.