HealthifyMe launches ‘FitFest 21’; Asia’s first virtual fitness festival

In a bid to rally all those who have had to put their fitness goals on pause due to COVID 19, HealthifyMe, India’s leading AI-led health and fitness app announces the launch of Asia’s first-ever virtual fitness festival, ‘FitFest 21’. The month-long virtual festival spanning the entire January aims to encourage everyone to break the pause, work online from the comfort of their homes, and get back to their fitness goals in 2021. The campaign invites people to access the biggest digital fitness festival for free and win exciting prizes like Apple’s iPad Air, Apple Watch, Bose Headphones, Apple AirPods, and Dyson Air Purifier amongst others. HealthifyMe is promoting FitFest 21 widely on social media, across TwitterInstagramFacebook, and LinkedIn, and aims to onboard over 200,000 participants for the fest.  FitFest video

The festival aims to focus on every aspect of fitness and brings together a host of activities including daily live workouts and cooking sessions, bite-sized courses on diet and fitness, celebrity master classes, health quizzes, and games as well as exclusive interviews with HealthifyMe users and coaches who have achieved remarkable transformations during the pandemic. The idea is to get users excited and motivated about their fitness goals for 2021 and to show that exceptional results are possible remotely from the comfort of their homes. The users will have to download the HealthifyMe app on their mobile devices to be part of the festival.

Tushar Vashisht, Co-founder and CEO, HealthifyMe said, “We are excited to bring Asia’s largest online festival to HealthifyMe. FitFest will have 200+ special live workouts, masterclasses and tips by top chefs and trainers, and lakhs of rupees worth of daily prizes to be won daily. Through this campaign, we aim to encourage people to make the most of the present circumstances and restart the new year with positivity & zeal. We are also delighted to celebrate stories of fortitude and inspiration - of coaches and customers who have achieved phenomenal milestones and built stronger bodies and minds during the pandemic times. We hope that everyone can #Restart 2021 with renewed hope, inspiration, and fitness, and FitFest aims to deliver exactly that.”

2020 changed the way fitness is delivered with consumers moving away from co-workout spaces like gyms, studios, and even parks due to COVID 19 and instead relying on online fitness services. HealthifyMe saw its user-base grow by 4 million during 2020, as users thronged to the platform to experiment with online workout and diet plans to keep their fitness goals on track. In June, HealthifyMe had introduced HealthifyStudio, which brought together leading fitness coaches from across the world and marked its entry into the online workout space. Hundreds of users today workout virtually daily and the number is growing by 10% month on month.


News in the domain of Advertising, Marketing, Media and Business of Entertainment