Helo curates first-of-its-kind digital extravaganza for Mothers

To celebrate and salute the spirit of motherhood in its utmost grandeur this Mother's Day, Helo, India's leading regional social media platform, has curated a first-of-its-kind digital celebrations for Mothers. As part of its unique offerings on Mother's Day, Helo has rolled out a series of engaging activities including for : an exclusive heartwarming video that celebrates the role of mothers with eight popular celebrities and in-app hashtag campaign #SuperMomChallenge.

Helo has emerged as platform that facilitates the biggest celebrity interactions, thus, bringing fans closer to their favourite stars in their preferred language. As part of the #SuperMomChallenge, celebrities including Himanshi Khurana, Asim Riaz, Paras Chhabra, Mahira Sharma, Anushka Sen, Prince Narula, Shivangi Joshi and Krystle D'souza will be seen doing one special thing for their mothers at home, and eventually becoming Supermom heros. This video aims to encourage users to express gratitude to their mothers by posting videos, photos, and other content. Special Mother's Day special stickers and templates will be available on the platform. 

Additionally, to uplift the mood of its mothers while they #StayHome and #StaySafe and to spread a positive mindset, Helo will be hosting an interactive Live session on: Women and Motherhood. During this session, Radio Mirchi RJ Ekta will be in conversation with Smt. Rekha Sharma, Chairperson, National Commission for Women (NCW), around topics that are relevant for mothers from different stages such as Psychological well-being, Self-Care during pregnancy, Child-Care for lactating mothers, single mothers etc. in the current situation. The session will be live on 9 May from 3: 00 PM onwards. 

Sharing her thoughts, Smt. Rekha Sharma, Chairperson, National Commission for Women (NCW), said, " NCW is excited to partner with Helo on this Mother's Day celebration. I am looking forward to interacting with Mothers through live-streaming at the Mother's Day Special session. It made me very emotional at first, as a woman and a mother to be able to define this role. But I want to take this opportunity to honor those mothers and celebrate the experience and joy of this motherhood and maternal bonds that woman brings to the society". She further added, "I hope we will have many memories and achievement to build together with Helo audience, in the hope to empower young girls and women to live life at fullest and enable them to realize that women are powerful beings and unique."

Helo continues with its endeavors of positively impacting users through innovative ideas and has been making cognizant effort prioritizing the well-being of the larger community. It has emerged as a platform that facilitates its users to express their views and talent in their preferred language, and gives them an opportunity to engage with their favorite celebrities.