Hero Electric Parks its digital marketing & PR mandate with Zeno Group India
Zeno Group has been appointed as the Integrated Communications consultancy for Hero Electric Vehicle Private Ltd followed by a competitive pitch last month where the global firm’s India office was awarded the duties of Integrated Communications across Digital/Social Media Marketing and Public Relations - covering both the B2B and B2C domains.
Hero Electric has been pioneering electric mobility in India for over a decade. The brand had called for its marketing review last month and is now looking forward to plan its journey ahead. This is while different stakeholders across government, businesses and consumers contemplate a cleaner future given the alarming threat of pollution and the need to consider more sustainable choices for mobility.
Manu Kumar, Marketing Head, Hero Electric said, “The future is electric. We have been ahead of the game for the last ten years and are looking forward to working with ZENO GROUP in India to create a communications surround sound that gets consumers and businesses aware and excited about driving into a more sustainable mobility future with us.”
Papri Dev, Chief Client Officer, Zeno Group Asia, said, “We are excited to partner with Hero Electric on its journey to becoming the market leader for electro-mobility in India. We are an agency born from PR and we aim to be an agency of the future for our clients. With Hero Electric’s futuristic product portfolio, we are looking forward to deliver work that blends new age and traditional communication platforms.”