Hero Honda consolidates leadership in deluxe segment, launched Splendor Pro

Adding yet another milestone in the illustrious journey of its iconic motorcycle brand Splendor, Hero Honda Motors Ltd. today launched "Splendor Pro" - the New Generation Splendor with all-new features including Power Start - to further build on its leadership position in the deluxe segment.

The launch of Splendor Pro comes close on the heels of the introduction of the all-new Super Splendor in the market earlier this month, thereby intensifying the company's launch blitz heading into the festive season. With this launch, the most popular motorcycle brand now comes with "Power Start" - and hence improvements in performance - design toughness and safety - which is certain to appeal to riders who value durability and performance.

Commenting on the launch, Anil Dua, Sr. Vice President (Marketing & Sales), Hero Honda Motors Ltd said, "Splendor is the most trusted and popular two-wheeler brand in the industry. Keeping in mind the varied needs of customers, it has been our constant endeavour to innovate in the deluxe category to build a range of Splendor offerings while strengthening the trust of our valued customers. With the all-new Splendor Pro, we have brought in a fresh round of excitement to our customers. This bike re-defines performance, safety, toughness and aesthetics in this segment. We are confident that Spendor Pro will further augment our growth in the deluxe segment."

"We are also looking forward to maintaining the all-time high monthly sales numbers of the past few months. We have lined up a few more exciting launches in the run-up to the festive season." He added

Designed with an attention to detail, the Splendor Pro features improvements in technology, design and aesthetics towards ensuring a hassles-free drive for the rider.

Incorporating the New-Gen APDV engine with Advanced Pro-series Digital Variable Ignition System, the new Splendor Pro offers greater power of 7.8 Ps. Combined with improved safety features ranging from toughened steering head for all terrains, and tyres with wider crown for improved handling, the new Splendor Pro delivers on performance and reliability. The bike also features a wide range of aesthetic improvements such as new muffler cover, new refreshed front visor, new handle holder and key design and Tough Silver colour engine cover.

The new Splendor Pro is attractively priced at Rs 39,950/- (spoke drum kick, ex-showroom Delhi) and Rs 41,950/- (spoke drum self, ex-showroom Delhi). It is being made immediately available through Hero Honda's wide network of over 4200 sales and service points across the country.

Hero Honda's Splendor brand was introduced in the Indian market in the year 1994 and since then the brand has become a living legend in the motorcycle industry in the country, and indeed across the globe, winning the unwavering trust of the customers. The bike has grown to be synonymous with reliability, performance and value. Since its launch, the Splendor range has been regularly updated to meet customers' evolving preferences and tastes.