Hero MotoCorp invites bike enthusiasts for ‘A new race’

The teaser campaign around Hero’s soon to be launched bike on the 14thJune has got the segment buzzing with biking enthusiasts and auto journalists commenting on this soon to be launched bike.

The interesting tease idea around a bike getting ready in a pit crew set up with its shutter going up slowly every day to reveal few aspects around the bike and thereby building excitement has caught the imagination of everyone in the biking community.

So far one could clearly make out that the bike has a 4V engine and Golden USD forks and a nice grunt especially when the rider was seeing doing a burn out behind the half-opened shutter.

Commenting on this campaign, Joy Chauhan, Chief Client Officer, Wunderman Thompson South Asia said, “This is just a tease. A great example of tech integration in a fabulous creative idea. This is another step in Hero’s journey towards dominating the premium bikes segment. Very soon the bike enthusiasts will know about this new race which is surely going to dominate every race in the circuit. We at Wunderman Thompson are proud to partner Hero MotoCorp to bring brave ideas to life.”

“The idea was to find an interesting way of creating chatter around the prelaunch teaser of this new Hero bike. We are not only creating intrigue but will also give an opportunity to the user to interact online and engage with the bike especially once the bike is fully unveiled and thus creating one-of-a-kind experience on digital”, said Sundeep Sehgal, ECD Wunderman Thompson India. 

Team credits:

Wunderman Thompson Delhi

Account Management

Vaibhav Sahani, VP & Executive Business Director

Divya Parashar, Account Director

Creative

Sundeep Sehgal, VP & Exec Creative Director

Manmeet Singh, Senior Creative Director

Planning

Anchit Chauhan, AVP & Strategic Planning Director