Himalayan Natural Mineral Water partners with Wendell Rodricks; The designer to showcase organic line inspired by water

As we get closer to the biggest fashion parade of the year, Wendell Rodricks reveals the inspiration behind his much awaited Himalayan Live Natural Collection. An exclusive preview was organized at Olive Bar & Kitchen, to get a sneak peek into his latest collection which will be showcased at Lakmé Fashion Week Winter-Festive 2011. Known for his silhouettes, styling and innovative use of fabrics, renowned fashion designer, Wendell Rodricks is all set to embrace the fashionistas with a minimal yet trendy collection inspired by immaculate elements of water from the Himalayan Range.

Wendell's collection will be showcased by Himalayan Natural Mineral Water, the Official Water Partner for LFW ' Winter Festive 2011. The preview also witnessed the unveiling of an exclusive limited edition bottle of Himalayan Natural Mineral Water. The limited edition bottle is a clear reflection of extremely chic and modish offerings sashaying at the ramps. Wendell's creation draws inspiration from explosion of life and motion that denotes water in its purest form. The collection will be an amalgamation of pastel shades and fuchsia complementing the innovative shapes and designs made of natural and organic materials. The modish outfits would be elegantly paired with chic footwear.

Speaking about his collection, Wendell Rodricks said, "I am delighted to partner with Himalayan Natural Mineral Water for LFW this season. My collection is a pure inspiration from the Himalayan range and mountain water, completely in sync with the brand philosophy of Himalayan. I have gone even more minimalistic in the designs this time. Extremely austere and pure, the collection is a perfect reflection of Himalayan and Wendell Rodricks."

Ashok Namboodiri, Chief ' Sales & Marketing, Nourish Co Beverages Limited, said, "We at Himalayan, are very happy to partner with Wendell Rodricks for Lakmé Fashion Week Winter-Festive 2011. Himalayan has been associated with the fashion week for a number of years; and this year with the Himalayan Live Natural show, we hope to take the association a notch higher. True to Wendell's style, Himalayan fits beautifully with his designs and inspiration from natural sources."