Hindustan Unilever launches Bru Exotica; Priyanka Chopra and Shahid Kapoor to feature on TVCs

Urban palette is refining itself with more people showing a preference for gourmet cuisine. BRU, India's mega coffee brand, aims to capture this emerging trend, by launching Bru Exotica, the world's finest coffees from Brazil, Colombia and Kilimanjaro. These rare and special coffee blends have been painstakingly sourced from the most exotic coffee growing regions of the world. Bru Exotica is truly an offering for coffee connoisseurs and for those seeking an indulgent experience from an exquisite cup of coffee. With the Indian consumers continuously expanding their global outlook and experience, a cup of Bru Exotica will allow them to indulge in these international flavours from the comforts of their own home. A series of television commercials featuring BRU brand ambassadors Priyanka Chopra and Shahid Kapoor have been launched to bring alive the unique processes and culture which makes coffee from these three regions, the finest in the world.

Each variant of Bru Exotica offers a rich flavor and lingering aroma for the discerning palette of coffee connoisseurs. These coffees come from a unique method of processing called freeze-drying. This process keeps the sanctity of the coffee taste and aroma intact to such a high degree that the coffee served seems farm-fresh.

BRU Exotica Brazil, one of the most rare and exotic coffees, is blessed with a rich taste and distinctive aroma that's beyond compare. The coffee beans are dried under warm and pristine sunlight, and the freeze drying process ensures retention of the unique aroma in the soluble granules. It allows one to indulge in the fine taste of Bru Exotica Brazil, an authentic Brazilian coffee experience.

The unique and exquisite gourmet Bru Exotica Columbia coffee is separated from the rest due to its inimitable human touch. Its lingering flavor and the rich aroma is lent by the dedicated hands of the Columbian farmers, who have excelled the craft for centuries. This fragile coffee is skillfully grown in the shade of rubber or banana trees and carefully brewed to perfection. The freeze drying process ensures that the delicate flavour of the pristine Columbian coffee is presented just the way it should be.

Just one sip of Bru Exotic Kilimanjaro coffee transports one to the pristine valleys of Mt. Kilimanjaro- the divine lands, which are home to these coffee beans. The select pea-berry beans come from the ripest cherries, which are carefully hand-picked. The freeze-drying process ensures that the delicate flavour of the pristine Columbian coffee beans retain its pristine sense. A whiff of its unforgettable fruity aroma allows every coffee lover to revel in the fact that they are going to sip on something rare and special, hand-picked for them specially.

One can go pick up the Bru Exotica range from across all modern trade stores and indulge in their very own exotic and blissful coffee experience.

Arun Srinivas, General Manager, Beverages, says, "Indian coffee connoisseurs actively look out for international blends for the perfect aroma and taste. The Bru Exotica range of international freeze dried coffees, will mark our entry into the premium coffee segment. With Bru Exotica, our endeavour is to offer the world's finest coffee experiences, best suited for the Indian taste buds. This range of rare coffees promises to transcend you to an exotic world, filled with the goodness of its origin."

Priyanka Chopra says, "Being an avid coffee lover, it's great to know that I can relax in the comforts of my home and enjoy the most exotic coffee blends from across the world with Bru Exotica. I'm absolutely addicted to the rich flavour of Bru Exotica Columbia and can't get enough of it. The lingering aroma of Exotica Kilimanjaro is what starts my morning and keeps me going through the day."

Shahid Kapoor says, "Bru Exotica is my cup of pleasure with an unforgettable aroma. I frequently indulge in the strong cup of Bru Exotica Brasil which lends such a striking flavour to my daily cuppa. Being a coffee addict, it allows me to indulge in an exotic coffee experience every morning.