HK Vitals brings focus on Real Collagen with its new campaign film

Globally, Collagen supplements have established themselves as an integral part of managing the aging process amongst consumers & are a popular choice in their skin health regimens. There is a fast-growing acceptance in the Indian market both among male and female users. 

While there is a virtual deluge of information, advice, products and services in the category, lack of proper awareness about choosing the right type of collagen continues to be a huge concern. Understanding the crucial difference between real collagen and regular collagen builders is the need of the hour.

With this insight, HK Vitals, India’s leading D2C Vitamin & Mineral Supplements (VMS) brand by HealthKart has simplified the narrative about choosing the right collagen by shining the light on the difference between real collagen and collagen builders.

The brand has launched its second campaign in the category today - “Real You. Happy You”.  Featuring Yami Gautam Dhar, the campaign highlights the need to opt for real collagen to achieve healthier skin and long-lasting results.