HOLIDAYIQ - Holiday Better

India's largest travel community and holiday recommendation engine, HolidayIQ, launches their first brand campaign "Holiday Better". Conceptualized by Happy, the TVC is a first for the brand as well as for the category.

Often mistaken for an online travel agent or a meta-search engine, HolidayIQ needed a campaign to build awareness around the category.
Defining how Holiday IQ differs, Diptakirti Chaudhuri, CMO at HolidayIQ said, “Travel is increasingly becoming a social and community driven activity. Information and experiences travellers share as reviews serve as holiday inspiration and a resource for tips to a very large audience. At HolidayIQ, we are already India's largest travel community and we are on our way to building India's most engaged travel community.”

The "Holiday Better" campaign is designed to educate the Indian traveller about the advantages of planning trips using reviews and experiences of fellow travellers. The all-inclusive 360 campaign kicks off with a TVC; supported by print, outdoor and digital rolling out soon after.

Talking to us on the concept, Kartik Iyer, Co-founder and Chief Executive Officer, Happy Creative Services, says, “Discovery is the most exciting part of any leisure travel. More so on a holiday, every one is in the mood to try something new. And authentic. But lets face it we are all pressed for time to actually to explore grounds up. Yet nobody wants to lose out on the good stuff. HolidayIQ delivers exactly on just that. Taking you to the point where you are sure you are going to like what you are going to experience. It’s like reading a map before the treasure hunt. With this campaign we have tried to bring alive that moment of discovery. The best part is, it’s about real experiences from real people.”

HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers. The website lists 3000+ destinations and 50,000+ accommodation options; all of which are bookable through partnerships with leading travel agencies like Makemytrip, Yatra, Thomas Cook and more.

Happy won creative and digital mandate for the brand after a multi-agency pitch in September.