Holistic experiences, sustainable living to dominate real estate in 2023: Raunika Malhotra

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

As 2023 kicks off, Adgully has approached key industry leaders to Crystal Gaze into 2023, as part of our annual Trending Now series, to highlight the major trends and developments that they see dominating the industry in the year ahead.

Raunika Malhotra, President – Marketing and Corporate Communications, Lodha, speaks about the key trends that are expected to dominate the real estate industry, major expectations and major focus areas of Lodha in 2023.

Key trends dominating the real estate market in 2023

Post the pandemic, there has been a significant shift in home-ownership patterns, and the same will continue even this year. Homebuyers are now more inclined towards spacious homes and large open green spaces offering the finest lifestyle and world-class amenities.

Developers that are infusing sustainable living are seeing gaining traction amongst young homeowners.

Another encouraging trend is that more and more potential buyers are drawn toward projects that provide round the clock hospitality services under one roof. This trend has gained momentum as consumers are mainly looking to buy premium homes that offer holistic living experiences.

Major expectations in 2023

We believe that the underlying fundamentals of the housing industry are quite strong, and the sector can contribute significantly to India's economic growth in the coming times. All the contributing factors for a solid boom in the housing sector are in place - a positive trajectory of income growth, and the robust consumer sentiment towards owning homes. Apart from these, the aspiration towards sustainable development will see an upswing in the coming times.

Key focus areas for Lodha in 2023

Our passion is to create landmarks that are benchmarked against the highest global standards and are built on a legacy of trust spanning 4 decades. We aim to extend our vision of ‘Building a Better Life’ across geographies and across our stakeholders. We have created some of the world’s finest developments – designed self-contained eco-systems, great outdoor spaces, and robust infrastructure, offering every facility and unmatched service to enhance quality of life. 

In keeping with our belief that ‘every Indian deserves a high-quality home,’ and our vision to ‘build a better India’, we resolve to create a lasting and positive impact on the planet and society at large. Today, as a brand, we have created employment opportunities, via our ecosystem, for 80,000 people – be it our associates, vendors, contractors and more. We are committed to becoming a zero carbon company by 2035, actively contributing to ensure that the women workforce improves, changing the lives of every family as well as mentoring young minds thereby contributing to building the nation. With our commitment to act in the larger interest of the environment and society, we are ‘building a better life’ in more ways than we can imagine.


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