Honda Motorcycle & Scooter India joins hand as ‘Associate Sponsor’

Honda Motorcycle & Scooter India (HMSI) today announced its collaboration as an Associate sponsor of India’s one of the oldest and iconic football clubs, Mohun Bagan Super Giant (MBSG) for Indian Super League (ISL) 2023-24 for a period of 11 months. The collaboration marks a significant milestone for both HMSI as well as MBSG and promises to elevate the sporting experience of football enthusiasts across the nation.

As part of this association, HMSI will promote its iconic brand ‘Dio’ which has been captivating hearts since its debut in 2002. As India's first moto-scooter designed for the fun-loving and dynamic young generation, the Dio has been a style symbol on the road. Taking forward its moto-scooter DNA and creating more excitement among fun seeking youngsters, HMSI introduced the all-new Dio 125 in 2023.

Throughout the ISL 2023-24, Honda Dio will feature prominently on the player's jerseys, adding to the energy and excitement of the ISL. This move ensures that Honda's vibrant presence will be carried by the players of MBSG as they step onto the field, creating a dynamic connection between the brand and the sport.

In addition to jersey branding, HMSI's association with MBSG for its brand Dio will extend to other strategic branding opportunities within the ISL. HMSI's presence will be evident through perimeter hoarding during matches, ensuring that fans across stadiums and television audiences nationwide will experience the brand's essence. The concourse area will also showcase Honda's branding, enhancing the overall match-day experience for fans and supporters.

Speaking about the association with Mohun Bagan Super Giant (MBSG), Mr. Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing thrilling experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its "Fun" philosophy, aligns perfectly with the fun and fervor that football brings with it. We look forward to an action-packed season of football and memorable moments with MBSG.”

Expressing his excitement on the partnership, Colonel Vinod Bisht, Chief Executive Officer, RPSG Sports Pvt Ltd said, "We are honored to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the thrilling world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically. We welcome Honda Dio to the Mohun Bagan family, and we look forward to an incredible journey ahead."