House of Lions launches “Goddess in you”

It's crucial to celebrate the unique attributes that reside in every woman. Acknowledging the extraordinary qualities, strengths, and resilience that make each woman a remarkable individual is essential in a world that often tries to categorise. The “Goddess In You" concept is not just a metaphor; it's a profound recognition of every woman's remarkable abilities.

 

To celebrate this, during the Puja season for one of its brands VIBES, House of Lions, India's leading brand and communication consultancy launched a pan-India multimedia campaign titled "Goddess In You," recognising the true essence of womanhood.

 

This campaign celebrating the real essence of women has been launched in India and Bangladesh across fifty-plus VIBES centres, major social media platforms and Whats app.

 

Amit Shankar, Founder and Creative Director of House Of Lions, the agency responsible for conceptualising the campaign, said, “Recognising the enduring legacy of strong, influential women who have broken barriers, shattered glass ceilings, and paved the way for future generations is essential. When we wanted to mount a campaign for VIBES around the Puja celebration, we wanted it to be based on some real-time insight. After a focussed group interview, we realised women have a deep-seated desire to celebrate and pamper the Goddess in them, to live more, and that too with panache.”

 

This campaign has been revived positively across India and Bangladesh, cutting across psychography and demography. This camping offers fabulous offers and discounts and urges women to celebrate the Goddess within them. 

 

Rahul Kaul, Director, Planning and Strategy, at House of Lions, said, “Women are inherently versatile and can easily manage various roles and responsibilities. They can be mothers, caregivers, professionals, and leaders, all at the same time. This adaptability and resourcefulness make them valuable assets to any organisation or community, the real Goddess.” This campaign has been done across the outlets, social media handles and OOH.