How EatSure is creating memorable food court experience for football fans

Bengaluru FC and Eatsure, the food delivery platform, have entered into a one-year partnership, where Eatsure is the official food court partner of Bengaluru FC during the Indian Super League (ISL). This is a strategic initiative for positioning Eatsure as a category creator in the food delivery space. Eatsure is a brand which curates an entire food court on an app experience and offers numerous iconic brands, including Oven Story Pizza, Sweet Truth, Faasos, Behrouz Biriyani, and Wendy’s, customers via its app which enables the customers to order from more than one restaurant in a single order. The association will enable Eatsure to bring the foodcourt experience to the stadium during the time of the Indian Super League 2023 or ISL.

It is also offering exclusive offers on its app during the match days, besides offering game ticket and merchandise winning opportunities for the Eatsure customers and the Bengaluru FC fans. The unique partnership of Eatsure with Bengaluru FC for the ISL establishes it as the first food-tech player to be curating the food experience and bringing several iconic brands together at a football stadium during the ISL match. This adds to the joy of watching football with the help of exceptional and delectable food experiences.

In conversation with Adgully, Addarsh Barathi, Brand Marketing Head, EatSure, said, “At the heart of our approach lies our unique proposition - one that sets us apart from the rest. We believe that football isn't just a sport, it's a shared passion that brings people together. Similarly, food has the unique ability to unite us, transcending cultural differences and enhancing the overall match-watching experience.” Excerpts:

What does the EatSure-Bengaluru FC partnership entail? What are the exclusive rights that EatSure will gain through this partnership?

EatSure’s partnership with Bengaluru FC is a strategic move to position EatSure as a category creator in the food delivery space. EatSure is known for curating an entire foodcourt on an app experience and bringing multiple iconic brands, both own and partner, to customers through our app enabling them to order from multiple restaurants in ONE order. Through this association, EatSure will be bringing the foodcourt experience to the stadium during the Indian Super League 2023 (ISL). With this partnership, EatSure has secured a one-year deal as the official foodcourt partner of Bengaluru Football Club. With multiple iconic brands including Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s, EatSure aims to offer a food court experience at the stadium during all home matches, providing fans with a diverse range of food options to enjoy during the games. Furthermore, we will also offer exclusive deals and promotions on our EatSure app platform specifically on Bengaluru FC’s match days, enhancing the fan experience both at the stadium and for those watching the matches from their homes.

In addition to curating the dining experience, this partnership also offers unique promotional and engagement opportunities. Bengaluru FC fans and EatSure customers will have the chance to win game tickets and exclusive merchandise through the collaboration, thus strengthening the bond between EatSure and the Bengaluru FC fanbase. The partnership not only aims to enhance the in-stadium and at-home fan experience, but also aligns with EatSure’s commitment to delivering exceptional food experiences while boosting brand visibility and driving consumption.

How will EatSure curate an exclusive eating experience at all home matches?

We understand that people love coming together in groups to share memorable moments and enjoy their favourite sports – in a stadium or at their homes. Indian Super League 2023 (ISL) is one such significant event in India that attracts crowds of people from various age groups, each with their unique tastes and preferences. With a diverse array of iconic brands available, including Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s without any compromises in one single order, along with various curated combos and discounts, customers don’t have to spend so much time deciding on the food to choose, rather they can spend it on enjoying the match. This partnership specifically includes exclusive offers, unique combos, and discounts on the EatSure platform during all match days; a delight for Bengaluru FC ISL match enthusiasts.

Football is the most watched sport in the world, and its viewership is also steadily on the rise in India. This is a great opportunity for a brand like EatSure to engage with a growing audience.

What would be the highlight of the offerings of EatSure for the ISL?

At the heart of our approach lies our unique proposition – one that sets us apart from the rest. We believe that football isn’t just a sport, it’s a shared passion that brings people together. Similarly, food has the unique ability to unite us, transcending cultural differences and enhancing the overall match-watching experience. Our partnership with Bengaluru FC allows us to cater to the diverse tastes and preferences of the consumers, adding an extra layer of excitement to their match-day gatherings. Our unique proposition allows fans to order from multiple food brands in a single order while enjoying the Bengaluru FC ISL matches, whether they are in the stadium or watching from home.

By associating with one of the most popular ISL teams, we are confident that we can reach our target audience in a memorable and impactful way. With this partnership, we aim to become the ultimate solution for satisfying the hunger of Bengaluru FC and ISL fans, we are dedicated to ensuring that fans can relish a fantastic viewing and dining experience during this ISL season.

How is this partnership between EatSure and Bengaluru FC unique and different from the other partnerships?

As a category creator in the food delivery space, we are dedicated to crafting exceptional experiences for our customers. Our partnership with Bengaluru FC for the ISL is unique, establishing us as the first food-tech player to curate the food experience by bringing multiple iconic brands under one roof at a football stadium during the ISL matches. EatSure’s unwavering commitment to delivering a unique and memorable food court experience for football fans during the ISL season sets us apart, ensuring an unforgettable experience for our customers.

What can consumers and viewers expect out of this partnership?

Consumers and viewers can expect a transformative and enriching experience through EatSure’s partnership with Bengaluru FC during the ISL matches. They will have the opportunity to enjoy an extensive array of culinary options from iconic brands, including Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s, whether they are watching the matches in the stadium or from the comfort of their homes. Furthermore, the collaboration offers exclusive deals and promotions on match days, enhancing the overall fan experience. Additionally, fans have the chance to win match tickets and exclusive Bengaluru FC merchandise, making it an exciting and memorable association that brings the joy of football and exceptional food experiences to the forefront.