How Giottus acquired 15,000+ new users in 7 months for its crypto platform

Giottus recently tapped into Outbrain’s recommendation platform for its extensive audience reach and ability to target the most interested audiences across premium inventory, with the campaign goal to generate qualified installs at the best cost. Looking to increase its foothold in the market, Giottus sought a digital advertising partner that could effectively grow its customer base.

Giottus is among India’s top-rated cryptocurrency exchange platforms – a one-stop solution for users to buy, sell, and grow their crypto portfolio. It is also the only multilingual crypto platform in the country, offering services in eight Indian different languages that include Hindi, Tamil, and Telugu.

In order to reach qualified audiences, Giottus deployed Outbrain’s advanced Interest Targeting solution to run the brand’s content across specific interest categories, such as news and finance, and thereby reach the most relevant users. With a clearly defined target audience, the campaign then relied on Outbrain’s Conversion Bid Strategy tool to automatically adjust CPCs and maximise the number of installs within the defined CPI goal.

As for creative campaign optimisation, product close-ups outperformed brand and lifestyle images. Title variations were likewise tested, with direct messaging that spark action, such as “Start your investment with only Rs 100 in Bitcoin,” being a top performance driver.

Srivathsan A R, CMO, Giottus Technologies, said, “Outbrain is one of our select and preferred partners for user acquisition, and works as an extended team of Giottus. Outbrain’s experts are proactive in recommending and testing different concepts that work to the benefit of our brand. We are happy to have found such a reliable and efficient partner.”