How Sportskeeda is innovating advertising solutions for brands for Cricket World Cup 2023

Established in 2009, Sportskeeda (Absolute Sports Pvt. Ltd.) is a global sports content platform that covers the world’s biggest sports and esports subjects and serves over 102 million fans every month. The Sportskeeda team comprises top content creators from around the world who produce hundreds of well-researched content pieces on a daily basis.

In 2019, Nazara, a publicly listed diversified gaming and sports media platform picked up a majority stake in Sportskeeda. In 2023, Absolute Sports acquired a majority stake in Pro Football Network (#3 in NFL in the US), solidifying its position as a major player in the US region.

With the 2023 ICC World Cup tournament starting from tomorrow, October 5, 2023, cricket enthusiasts in India are brimming with excitement. In conversation with Adgully, Kanav Sud, Director - Sales, Sportskeeda, speaks about what Sportskeeda has to offer for the Cricket World Cup, the unique content that the platform brings to the table for cricket enthusiasts, innovating advertising solutions for brands during this cricket season, and more.

Could you tell us about Sportskeeda’s plans and offerings for the upcoming Cricket World Cup? What can cricket fans expect from Sportskeeda during this exciting tournament?

The Cricket World Cup is one of the most anticipated events for a cricket enthusiast. With 9 matches of the Cricket World Cup being played in India, it makes a great opportunity for fans to witness their favourite teams and players battle for the ultimate glory in Cricket.

At Sportskeeda, we are constantly innovating and revolutionising the way fans can access and enjoy sports related content. At the helm of this, is the introduction of our latest app CricRocket, which is a revolutionary app that provides the fastest scores with Live 24x7 match statistics and ball-by-ball commentary for all major cricket tournaments. The USP of the app is that it provides fans with unique stats and scores 8 seconds before the TV broadcast of the game. The app also features an AI-Powered Cricket Fantasy Team Builder that is powered by an advanced AI algorithm in place, fans can create the best possible teams with just a click, giving them a huge edge over other players. The app also has a cricket calendar, which provides details to all upcoming series and matches so fans can always be in the loop.

With so much competition in the sports media industry, what unique features or content does Sportskeeda bring to the table for cricket enthusiasts specifically during the World Cup?

Sportskeeda’s prowess lies in identifying and engaging its audience through reliable and relevant coverage. As a vanguard of cutting-edge sports content and an unrivalled reach, Sportskeeda is poised to redefine media coverage during this monumental global cricket event in the following ways:

• Audience-Centric Custom Content: Sportskeeda’s content creation is driven by what the audience wants to see. It focuses on delivering content that not only informs but also entertains, catering directly to the preferences of cricket fans.
• Regular Coverage: The platform ensures comprehensive and up-to-the-minute coverage of the Cricket World Cup, keeping fans informed and engaged throughout the tournament.
• Comscore Rankings: Sportskeeda ranks #2 in India and #6 in the US in Comscore rankings, distinguishing it as one of the few Indian sports media companies with a significant global presence.

The Cricket World Cup is a prime opportunity for brands to connect with a massive global audience. How is Sportskeeda innovating its advertising solutions to provide value to brands looking to capitalise on this event?

Sportskeeda has unveiled a range of innovative advertising solutions and offerings in preparation for the Cricket World Cup 2023. Brands and advertisers can expect the following from Sportskeeda during this highly anticipated tournament:

• Live Match Integration: Sportskeeda offers advertisers the opportunity to seamlessly integrate their brands into the live match experience. This means that brands can maximize their visibility during pivotal moments of the matches, ensuring that their presence is indelibly etched into the viewers’ minds.
• Custom Content Creation: Sportskeeda is collaborating with expert content creators to craft engaging and cricket-centric content. This content will resonate deeply with both the brand and the audience, allowing advertisers to connect with their target demographics in a meaningful way.
• Interactive Campaigns: The platform provides interactive ad campaigns that encourage real-time engagement and feedback. This interactive approach gives brands a distinctive edge in the competition for attention and allows them to actively engage with cricket enthusiasts.
• Social Media Amplification: Sportskeeda is leveraging its extensive and far-reaching social media presence to maximize the reach of advertisers' campaigns. Through strategic social media promotion, brands can tap into Sportskeeda massive social media reach, ensuring that their messaging reaches a wider audience.

These offerings are designed to resonate with cricket fans and capture the essence of this monumental cricketing extravaganza, making Sportskeeda a valuable partner for brands looking to enhance their advertising campaigns during the World Cup.

Could you elaborate on Sportskeeda’s data-driven approach to advertising? How does the platform use data analytics to tailor advertising solutions for brands looking to make an impact during the World Cup?

Sportskeeda employs a data-driven approach to advertising that is instrumental in tailoring advertising solutions for brands. Here’s how the platform utilises data analytics:

• Audience Insights: Sportskeeda gathers and analyses data on its vast user base, including their demographics, preferences, and behaviours. This deep understanding of the audience allows the platform to help brands identify and target specific segments of sports enthusiasts, ensuring that advertisements reach the most relevant and engaged viewers.
• Content Optimization: Through data analytics, Sportskeeda identifies trending topics, player statistics, and match insights in real-time. This information enables brands to align their advertising content with the latest cricket trends and events, ensuring that their messages are timely and resonate with the audience.
• Performance Metrics: Sportskeeda tracks the performance of advertisements rigorously. Metrics such as click-through rates, engagement rates, and conversion rates are continuously monitored and analyzed. Brands receive valuable insights into how their campaigns are performing, allowing for adjustments and optimization to maximize impact.
• User Engagement Patterns: By studying user engagement patterns and behaviour, Sportskeeda can determine when and where to place advertisements for maximum visibility and impact. This data-driven placement ensures that ads are strategically positioned during key moments of matches or when users are most active on the platform.
• Personalisation: Data analytics enable Sportskeeda to offer personalised advertising experiences. Ads can be tailored based on user preferences and past interactions, increasing the likelihood of engagement and conversion.
• Predictive Analytics: Sportskeeda also leverages predictive analytics to anticipate upcoming trends and events in the cricketing world. Brands can align their advertising strategies with these insights, ensuring that they stay ahead of the competition and connect with the audience's evolving interests.