HP & Intel partner to launch the "Make IT Happen' campaign for Indian SMBs

Created in collaboration with media partner CBSi, the campaign this year will see HP Personal Systems Group engaging and supporting SMBs across the region through a dedicated interactive microsite.(https://in.we-makeithappen.com)

The platform will serve as a one-stop online information centre, where SMBs will have quick access to customer case studies, videos streams, product information and other resources aimed at helping small business owners achieve real business results. In conjunction with the launch of the campaign, HP and Intel are also running "The Small Business BIG IT Challenge', which aims to showcase how existing SMBs are taking their businesses to the next level with technology. It gives the participants a chance to win HP Products and Solutions powered by Intel to the value of INR 4,50,000 and a free expert small business consultation.

"We've been in the Indian SMB market for over a decade now and we've seen businesses struggle time and again when it comes to making decisions on the technology required to build scale," explained Ranjivjit Singh, Chief Marketing Officer, Personal Systems Group, HP India.

"With "Make IT Happen: See Real Results', HP and Intel want to show businesses the value in investing in technology designed for business. Ultimately, our objective is to empower small business owners in a way which sees them achieving real results, while they leave their IT worries to us," added Singh.

Last year HP and Intel ran a similar campaign aimed at IT managers. Despite targeting solely IT managers, the campaign last year delivered impressive results, with over 4 million page views and 1.6 million unique visits in total.