HUL names Atit Mehta as Head Media, South Asia; Abhiroop Chuckarbutty gets Packaged Foods as GM!

The new year sees senior level changes at Hindustan Unilever (HUL). Abhiroop Chuckarbutty who is currently Head – Media, South Asia, Unilever has been appointed as GM - Packaged Foods, HUL. He will henceforth be reporting to Geetu Verma, Executive Director, Foods, HUL. In November 2011 Unilever had appointed him as Head of Media Services for their office in South Asia where he worked with Rahul Welde, Vice President, Media - Asia, Africa, Middle East, Turkey and Russia, Unilever. He has been with HUL for quite some time now and is known to have been working across different categories during his tenure with the company.

In another development at the organization Atit Mehta who is currently Manager Media Services has been appointed as the Head –Media Services , South Asia, Unilever and will be succeeding C. Abhiroop who now assumes his new role as Category Director. Mehta will report to Rahul Welde, Vice President-Media, Unilever. Mehta has over ten years of experience in his kitty where  media planning and buying is concerned. He was earlier Country Media Manager at Colgate Palmolive and also was Business Director at GroupM.
Senior officials close to the development have confirmed the news to Adgully.