HULs digital AoR will be handled by OMG
Hindustan Unilever (HUL) ' one of the major in fast moving consumer goods (FMCG) has chosen Omnicom Media Group (OMG) as its new digital agency on record (AoR).
From now on OMG will be taking care of the digital media buying and planning for all HUL brands. However, Mindshare will continue to handle the traditional media AoR, for the company.
As per media reports, with this development taking place HUL entire focus is on the digital medium. The company plans to make complete use of digital advertising like ' search, display and mobile marketing, for brands like ' Dove, Ponds, Axe, Lakme, Kwality Walls, Knorr and more. HULs digital media account is pegged at about Rs 30 crore.
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