Human. comes to India with BITM

There's a new agency model going global and today it launches in New Delhi's tech hub, Gurgaon.

Human. is not a just another digital "ad agency". Human. is a people experience agency. Working at the intersection of art + code, creating an alchemy of connected human experiences in design, data, technology and digital transformation.

"Human. is structured for today's brands seeking to connect with digital natives. And India is a dynamic growth opportunity with a fast growing digital savvy population."

"Launching into India is definitely the next logical step in the growth of Human. Outside of Europe. India also has a sizable array of technology talent to tap into." says Andrew Berglund, founder and Chief Digital Officer of Human.

Designed for the experience economy, Human. builds creative solutions for digital transformation; from branded utility, connected digital tools and products to connected Omni-channel retail solutions and retail theatre experience environments. From handheld smart devices to large physical spaces, mixed reality environments and other emerging technology. Creating new business solutions in brand experience. 

Anywhere digital needs a presence, Human. guides clients through the landscape of digital transformation.

Human. is present wherever a brand needs to deliver an immersive and interactive people experience. This could be via online branded utility or via connected physical and digital environments combined. What Andrew Berglund calls, "phygital" solutions. A convergence of Physical + Digital business solutions.

Ultimately, Human. is about providing a platform for branded utility. Providing strategic solutions  so brands can provide a connected product or service with a purpose, a function, a benefit that can make the lives of people, better. Human. exists to humanize the brand through technology alchemy, creating immersive human experiences.

Human. is currently a network agency of digital natives based out of Amsterdam and Brussels, supported by production partnerships in Seoul, South Korea. 

As of today, Human. will be opening in Delhi (Gurgaon) in partnership with Naresh Gupta and Prathap Suthan, founders of Bang In The Middle. Andrew and Prathap have previously worked together at Cheil Worldwide. 

"We are very excited to form a partnership with Andrew and his agency, Human. The synergy with BITM is perfect to help grow and diversify our digital offering to service our local and international clients." says Naresh Gupta, co-Founder and Chief Strategy Officer at Bang in the Middle.

BITM's co-Founder and Chief Creative Officer, Prathap Suthan adds, "we have been exploring ways to collaborate with Andrew for a few years now. And very recently we have decided to partner with Human. Naresh and I are very excited to be involved with such a dynamic growth opportunity in pushing the creative boundaries for digital."

Berglund remarked "Naresh and Prathap are a wonderful blend of personalities and bring diverse wealth of wisdom in connecting brands with people. There's a positive synergy with their skills in strategy and creative storytelling."

Human is the brainchild of Human's Founder and Chief Digital Officer, Andrew Berglund. Prior to Human., Berglund comes from a background of digital innovation at various WPP agencies JWT, Ogilvy in EMEA and APAC. Most recently he was Global ECD of Geometry Global in London and Seoul. Previous to this he was the digital Global ECD at Cheil Worldwide, where he was also based in Seoul, working for the Samsung Group.