Hyundai EXTER: Echoing the spirit of adventure
Fuelling the adventurous spirit of India’s youth, the marketing campaign for Hyundai EXTER perfectly captures the essence of exploration. With its lively exterior, exceptionally spacious interiors, advanced technology, power-packed drive, and an unwavering commitment to safety, this SUV promises to make every outdoor escapade memorable.
Hyundai Motor India Limited (HMIL) unveiled its new SUV - the Hyundai EXTER, seamlessly blending style and substance.
Stand Tall, Shine Bright
Boasting a vibrant exterior, Hyundai EXTER is bound to be a head-turner. Beyond its aesthetic appeal, it promises unmatched space and comfort, making every drive feel like an explorer retreat. With over 60 + Bluelink features, dashcam with dual camera, and a robust safety system equipped with 40 advanced features and 6 airbags as standard, it truly stands out in its segment. Its 1.2L Kappa petrol 4-cylinder engine promises thrilling performance, offering both MT and AMT variants, with a greener CNG fuel option.
Celebrity Endorsement: A Perfect Match
Elevating the brand's allure, all-rounder Hardik Pandya was roped in as the brand ambassador. Embodying EXTER's vivacious spirit, Pandya's sporty persona and charismatic presence are in perfect harmony with the SUV's ethos. Truly, both are in their element outdoors - dynamic and unbridled.
Cricketing Titans Converge
For the launch TVC, cricketing stalwarts Hardik Pandya, Smriti Mandhana, and Jemimah Rodrigues teamed up, marking an iconic collaboration. Join us on a captivating odyssey, exploring the unparalleled facets of Hyundai EXTER.
Think outside. Think EXTER.
Designed with the vivacious Indian youth in mind, the campaign resonates with their zeal for exploration and discovery. "Think outside. Think EXTER" - a catchy slogan encapsulating the spirit of the outdoors. Every detail, from the signature H-LED DRLs to the black roof rails, exudes readiness for exploration.
The Campaign's Remarkable Journey
- Anticipation Phase: Engaging social media posts featuring animals curiously looking into the outside rear view mirror amped up the curiosity generation for the upcoming SUV.
- Name Reveal: Exploration-themed alphabets forming "EXTER" created a significant buzz and impactful name announcement.
- First Glimpse: A render image of EXTER ignited further excitement and took the overall buzz to the next level.
- Brand Ambassador Announcement: Hardik Pandya's association amplified the anticipation.
- Booking Phase: Dynamic short films portrayed EXTER's synergy with the youth's exploration lifestyle. EXTER and Hardik Pandya duo became the talk of the town in no time.
From ingenious endless zooms and meme marketing to gamified IG filters, the digital campaign was an astounding success, reflected by an exponential increase in bookings.
The launch TVC saw cricket champions come together, leading to a beach party, celebrating with the EXTER as the star. The launch event was a sensory delight, marked by a 270-degree LED display, a riveting Experience Zone, and the unveiling of the mesmerizing Ranger Khaki colour.
With mall activations, digital campaigns, and outdoor advertising, this SUV was omnipresent. The captivating billboard at Cyber Hub, Gurugram, built with more than 3 Lakh + Lego bricks, was truly unique and made a record for being India’s biggest Lego installation.
From YouTube Masthead takeovers and sponsored Spotify sessions to integrations on popular TV shows and radio campaigns across 30 cities, the presence of Hyundai EXTER was unparalleled.
Sponsorships and Collaborations
Hyundai EXTER is a co-presenting sponsor of the Asian Games & also was Driven by sponsor for the biggest Influencer Awards "InfluencEX" held in Goa. Its grand launch campaign resulted in over 50,000 bookings in the debut month.
EXTER: Embarking on New Exploration journeys.
Hyundai EXTER is synonymous not only with outdoors but also innovation. A pioneer with its smart electric sunroof and dashcam with dual camera, its spaciousness promises boundless explorations. Its collaboration with cricket icons Hardik, Smriti, and Jemimah was a landmark moment. Rolled out nationally, the campaign witnessed an overwhelming reception, as the youth resonated with Hyundai EXTER's call to embrace the outdoors and explore the unexplore