I&B Ministry to review TRP system

The Ministry of Information & Broadcasting has formed a committee to review the TRP system. The new committee will be headed by Dr. Amit Mitra, Secretary General FICCI.

The committee will review the existing Television Rating Point (TRP) system in India and suggest measures to bring in place an effective mechanism for a transparent TRP system in the country.

The Committee has been constituted in the backdrop of deficiencies in the present system of generation of Television Rating Points (TRPs) in India given its possible impact on the programming content of TV channels. The mandate of the Committee is expected to address issues related to accuracy, accountability, transparency and objectivity in the generation of TRPs. It is also expected to examine as to how misleading TRPs may not only impact broadcasters and advertisers but more importantly the viewing public.

The Committee shall evolve its own methodology to ensure widest possible consultation on the issue. It will also take into account the recommendations of TRAI, the Report of the Parliamentary Standing Committee on IT, other judicial pronouncements and international best practices to arrive at their recommendations.

part from these issues, the Committee shall examine whether an industry-led body like BARC, as recommended by TRAI, is the most appropriate mechanism to create TRPs without the existing deficiencies.