ICC World Cup 2023 ad volumes up 28% in first 15 matches: TAM Sports

ICC Cricket World Cup 2023 witnessed indexed growth of 28% from the first 15 matches in terms of average ad volumes per match, compared to ICC World Cup 2019, as per TAM Sports report.

The count of Categories, Advertisers & Brands grew by 30%, 14% and 32%, respectively, in ICC World Cup’23 compared to ICC World Cup’19 during the first 15 matches from both the World Cups.

In ICC World Cup’23, Perfumes/ Deodorant was the leading Category with 10% share of the ad volumes. Perfumes/ Deodorant and Ecom-Wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19.

Also, the top 5 categories together accounted for 33% share of the ad volumes during first 15 matches of ICC World Cup’23.

Among Advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The Top 5 Advertisers collectively added 33% share of the ad volumes during ICC World Cup’23.

40+ new categories and 150+ new brands advertised in 15 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19.

Among the 150+ new brands, ‘Bharat Petroleum MAK’ was the leading brand, followed by ‘Fogg Oud Extreme’.