ICEX and Parrot Analytics enter agreement to promote Spanish content

ICEX Spain Trade & Investment, whose mission is to promote the internationalization of Spanish companies and the promotion of foreign investment, today announced a new agreement with Parrot Analytics, the leader in global entertainment analytics, to strengthen the production, sales and international positioning of Spanish companies in the global media and entertainment sector.

Parrot Analytics is the leading global entertainment analytics firm, providing valuable global and territory-based information on demand and commercial valuation of film and TV content by analyzing the behavior of more than 2 billion consumers worldwide.

“This collaboration with Parrot Analytics will help us support the Spanish companies that bring our top local content from Spain to the world,” said Carmen Jordan, Director for Creative Industries, ICEX. “Parrot Analytics' product suite combines unique insights with comprehensive content supply and demand analysis, enabling our producers and distributors to predict the performance and monetary contribution of their content in specific territories and on specific platforms, providing Spanish companies with most sophisticated research tools, until now only available to major studios and streaming platforms.”

“Our mission is to help connect consumers with the content they love, and working with ICEX will enable us to further this mission with the vibrant Spanish entertainment industry,” said Jaime Otero, VP Partnerships, Parrot Analytics. “As the appetite for international content keeps growing in the global marketplace, this collaboration with help bring Spanish companies to the forefront of data and technology to support their business, particularly in international sales and co-productions.”

In leveraging Parrot Analytics’ global audience analytics, ICEX joins a rapidly growing roster of industry leaders, including such studios as Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund and British Film Institute; and streaming services such as Max and Amazon Prime Video.