ICICI Lombard launches an industry first AI-Powered digital campaign

ICICI Lombard, India's leading private general insurance company, has launched a ground-breaking AI-powered digital campaign titled 'Claim Your Calm' to promote mental well-being. In a pioneering move for the industry, the campaign, which includes three captivating films, has been entirely scripted, edited, and produced by Artificial Intelligence.

 In India, nearly half of all health expenses are directly paid by patients, creating an additional financial burden, especially during emotionally and physically stressful times such as when a loved one is hospitalized. 'Claim Your Calm' serves as a beacon of reassurance, addressing the societal concern of financial anxieties emerging out of inflationary healthcare costs, leading to mental distress. The campaign highlights how adequate insurance coverage acts as a safety net, alleviating financial worries during challenging periods.

 Sheena Kapoor, Head - Marketing, Corporate Communication & CSR at ICICI Lombard, said, “Reports suggest that healthcare costs being inflationary in nature has pushed about 10% of all Indian households below the poverty line every year. This predicament pushes lakhs of Indians in depression and a state of mental anxiety, with family members being compelled to sell their assets, jewellery and even take huge loans. Insurance emerges as a solace in such situations, offering protection and peace of mind. The campaign aims to create behavioral changes in the underpenetrated Indian market, emphasizing the synergy between 'protection through Insurance' and a 'tranquil state of mind. We are especially excited about the industry first innovative AI aspect of the films in a guided meditation style and underlines our commitment to creativity and differentiated communication.”