iD Fresh Eyes Strengthens Leadership, Rajat Diwaker joins as India CEO
iD Fresh Food, India’s leading and most innovative fresh food brand, kickstarts the New Year by building on itscontinued success and accelerating its local-to-global strategy by strengthening its domestic and global leadership team.
With an India-centric approach to its global plans, the company announced today the appointment ofindustry veteran Rajat Diwaker as the India CEO. Rajat is an industry veteran with an illustrious career spanning over two decades in the FMCG industry. He has an outstanding track record of turning around businesses and delivering high-impact growth. In his last role, he served as the Managing Director of Marico Bangladesh Limited. He is also a director on the board of Foreign Investors’ Chamber of Commerce and Industry (FICCI) Bangladesh.
PC Musthafa, who led iD Fresh for nearly two decades to make it India’s most loved consumer brand, takes on the role of Global CEO while continuing to serve as the Chairman of the Board of Directors. Musthafa will be responsible for global expansions, building food-tech capabilities, strategic acquisitions, inspiring organizational culture and driving iD Fresh’s innovations for the global market.
As part of its growth strategy, iD Fresh will also a
Commenting on the latest development, PC Musthafa, Global CEO, iD Fresh Food, said, “iD Fresh’s journey so far has been incredibly rewarding, and we continue to make tremendous strides. I am delighted to welcome Rajat Diwaker to the iDFresh family. Under his able and forward-looking leadership, I’
Rajat will spearhead iD Fresh’s efforts to foster sustainable business growth and innovation, as the brand continues to achieve
iD Fresh’s journey from its hu
The company had recently announced the appointment of Megha Latawa as its Chief Human Resources Officer (CHRO) for India and international markets, and Enakshi Dasgupta as Head of New Business and New Product Development (NPD). As the Bengaluru-based company accelerates its global growth plans, the focus is on strong leadership that paves the way for a bright future.
In 2022, the company had raised INR 507 crore in Series D round of funding, in one of the largest deals in the food start-up space. The round was led by a global private equity firm focused on the Asia-Pacific region, along with the existing investor, Premji Invest.
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